Automate drudgery.
Amplify brilliant.

We help growth-minded leaders use AI to liberate their people so they can focus on work they love.

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Business is changing in real time.
Small businesses are struggling to adapt.

Unclear direction

Leaders don’t know where to start with AI, so they wait—and fall behind.

Tinkering ≠ strategy

Teams burn cycles experimenting with AI tools, but nothing sticks.

Hype burns budget

Vendors promise magic. You get chaos—and a higher burn rate.

A
	blank ChatGPT window showing a blinking cursor, ready for the user
	to ask a question.
Is your team tinkering with chatbots? That'll only take them so far — and may introduce risks.

We can help.

unfinishe_ finds smart places to apply AI, freeing your people from tedium so they can focus on work that drives the business forward.

Specifically, we help:

  • Map your information ecosystem
  • Identify structural barriers to effective AI implementation
  • Design pathways to align AI solutions with your company’s actual workflows

The result? A team that’s not just more productive—but more motivated, because they’re spending time on work that matters.

How we do it.

AI Activation Workshop

A short, focused engagement that reveals where AI can most impact your organization. You get clarity, direction, and momentum.

Workflow Prototyping

We design and build automations that solve real problems—without locking you into a specific platform or vendor.

Strategic Advisory

Ongoing support for leaders navigating fast-changing technology. We help you set priorities, make informed bets, and avoid distractions.

Who we are.

We’ve spent decades in Silicon Valley turning new tech into real-world results. Now, we’re putting that know-how to work for you.

A photo of Jorge Arango

Jorge Arango has spent 25+ years helping organizations structure information so people can make smarter decisions.

A photo of Greg Petroff

Greg Petroff brings executive-level experience driving digital change inside global leaders like GE, Google, and Cisco.