Automate drudgery.
Amplify brilliant.
We help growth-minded leaders use AI to liberate their people so they can focus on work they love.
Business is changing in real time.
Small businesses are struggling to adapt.
Unclear direction
Leaders don’t know where to start with AI, so they wait—and fall behind.
Tinkering ≠ strategy
Teams burn cycles experimenting with AI tools, but nothing sticks.
Hype burns budget
Vendors promise magic. You get chaos—and a higher burn rate.
We can help.
unfinishe_ finds smart places to apply AI, freeing your people from tedium so they can focus on work that drives the business forward.
Specifically, we help:
- Map your information ecosystem
- Identify structural barriers to effective AI implementation
- Design pathways to align AI solutions with your company’s actual workflows
The result? A team that’s not just more productive—but more motivated, because they’re spending time on work that matters.
How we do it.
AI Activation Workshop
A short, focused engagement that reveals where AI can most impact your organization. You get clarity, direction, and momentum.
Workflow Prototyping
We design and build automations that solve real problems—without locking you into a specific platform or vendor.
Strategic Advisory
Ongoing support for leaders navigating fast-changing technology. We help you set priorities, make informed bets, and avoid distractions.
Who we are.
We’ve spent decades in Silicon Valley turning new tech into real-world results. Now, we’re putting that know-how to work for you.
Jorge Arango has spent 25+ years helping organizations structure information so people can make smarter decisions.
Greg Petroff brings executive-level experience driving digital change inside global leaders like GE, Google, and Cisco.
Ready to start?
Schedule a free 30-minute exploratory call to tell us about your situation.
Prefer email? Drop us a note at hello@unfinishe.com.